I think that unfortunately, with a nightly news show reporters have a very short amount of time. I don't think people should really expect the nightly news to work towards more "thematic" coverage, because there are other sources available to that purpose such as magazines or online articles.
However, I think that news reporters have a tremendous effect on how people interpret the news, therefore affecting the sociocultural ideas we surround ourselves with. For example, I was talking with a friend today and she mentioned that during television news, reporters never refer to President Obama as "President" Obama. Rather, they just refer to him as "Obama." She explored the idea that because t.v. reporters repeatedly referred to President Obama this way, he was not as respectable or important as past presidents in the eyes of the public.
In the video clip below, Jon Stewart discusses Ron Paul being ignored by television reporters. It demonstrates how much power news reporters have. Their word choice can turn into something bigger, in this example its the "top tier", which Ron Paul is consistently left out of. It's a funny clip, watch if you're interested!
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